Thursday, February 19, 2015
Harvey and Irwin Kroiz Gallery,
Architectural Archives University of Pennsylvania School of Design
220 South 34th Street, Philadelphia
TOUR 3:30 – 4:30 p.m. Join exhibition curators, William Whitaker and Paul Hirshorn for a lively discussion and tour of the exhibition.
LECTURE 6:00 p.m. by Paul Hirshorn
Taking on the subject of architectural symbolism and communication during the late 1960s was a radical move that opened up new avenues of artist expression and narratives about the development of roadside commercial architecture in the United States. Steven Izenour and Paul Hirshorn had been sensitized to the subject through their work with Denise Scott Brown and Robert Venturi and found themselves attracted to the strong architectural character of the White Tower hamburger chain. In this talk, Paul Hirshorn will share his insights into this remarkable example of architectural ingenuity tied to a corporate purpose and the role that he and Izenour played in uncovering its enduring significance.
Paul Hirshorn was Head of the Department of Architecture at Drexel University from 1986 to 2012, and a member of the faculty since 1974. Following architectural studies at the University of Pennsylvania and Cambridge University, he worked for the firm of Venturi and Rauch.